About Justin
Hi, I'm Justin Stroh.
I build online homes for people's work: one place where their website, community, courses, email and bookings live together. I've spent more than thirty years gathering people and leading communities, and today I bring that same work online.
This page is the plain version of who I am, what I can do, and how to reach me.
Before anything else
You're welcome to reach out
If you're looking for someone who can do what I do, that is reason enough to get in touch. You don't need to:
Share my faith
I'm Catholic, and it shapes how I treat people. It isn't a requirement for working with me.
Have it all figured out
Half an idea and a messy set of tools is a normal place to start.
Know me already
Most people who reach out are strangers. That's fine.
Agree with me
We can see the world differently and still build something good together.
My story, briefly
From the boiler room to the conference room
I grew up in Old Greenwich, Connecticut, in a house full of music. My dad was a trained singer, and I learned early that a good song can gather a room.
Most of my working life was spent gathering people: teenagers, men, families, choirs, volunteers. Along the way I started using the internet to reach people and was often the first one trying something new online, and I kept learning the tools as they changed.
Since I left formal ministry in 2022, I've been walking with people who have a mission of their own: a business, a brand, a nonprofit, a movement. I keep seeing the same thing. Good people with real work to share, stuck in a maze of apps and logins. That's the problem I work on now.
- Late 1980sMy first church job was in maintenance. I also helped start a young adult group that ran retreats for high schoolers.
- Early 1990sThree years on the road building a youth outreach with my friend Doug Barry. I married Lynette in 1992, and when the travel grew I stepped away to put our family first.
- About 27 yearsFive parishes. Youth minister, director of music, director of faith formation, and finally director of parish life.
- 2020I hosted a nightly online prayer gathering for more than two years. Thousands of people joined us from home.
- 2021On a long drive home after my sister's funeral, I saw how a mission could become a business or a movement.
- 2022I left formal ministry and started building my own business full time.
- TodayI run The Ever Ready Life and Movement Builders, and I build online homes alongside people who have something to share.
What I can do
Skills you can put to use
The work I'm most often asked to do, in plain words.
Build your online home
Website, community, courses, email, payments and bookings in one place you own, so your people have one address to remember. I build on ESTAGE and can set it up with you or for you.
Untangle your tools
We look at what you're paying for and using today, keep what works, and move the rest into one simple setup.
Start and lead a community
Online or in a room. I have gathered groups of every size for over thirty years, and I host my own online community today.
Teach, speak and present
Talks, workshops and live sessions that make an idea clear and leave people with one next step they can take.
Write and record music
I compose, perform and record. My songs are on Spotify, Apple Music and YouTube, and I score live performances.
Put superintelligence to work
I use superintelligence tools every day to plan, write, build pages and edit video, and I can show you how to use them in your own work.
How I work
What you can expect from me
I see you as a person
Not a lead, a role or a project number. Your work matters because you do.
I tell you the truth
If a tool or idea won't serve you, I'll say so, even when it's something I could sell you.
No pressure
I would rather you discover the right next step than be pushed into one.
Simple first
Simple, focused, real, possible, ongoing. If a plan needs a manual to understand, it is too big.
You own it
Your site, your list and your community stay yours, so you are never stuck with me.
Room for joy
Serious work does not have to be heavy work. I laugh a lot, and I think good work should be fun.
A few honest things
- I don't have every answer. I'm still learning, and I start messy like everyone else.
- I'm not a big agency. When you work with me, you work with me.
- My faith is part of my life and I don't hide it. I also don't push it. You'll find it in my music and in The Ever Ready Life community if you ever want to look.
Outside of work
I've been married to Lynette since 1992. We raised eight children, who have all flown the coop, and our family keeps growing with grandkids. We live in Minnesota. I love Renaissance choral music, still love the Beatles, and I'm happiest when there's music and family in the same room.
Speaking & Music
Music that stirs the soul
Justin has written and performed music for the Church for more than 35 years. His songs and talks are meant to awaken faith, stir hope and call people forward.
Listen
Watch
Talks, music and new videos as they’re released.
Connect
Let's talk
Pick whatever feels easiest. There's no wrong door.